By Luis Lequerica, Managing Director & Co-founder · Updated 21 Oct 2026
Are Buyers Agents Worth It? An Honest Answer
Are buyers agents worth the money in Sydney? The honest case for and against, the real cons, and how to choose a buyers agent who adds real value.
A buyers agent is worth it when they save you more than their fee, which for most Sydney buyers means when you lack local market knowledge, are short on time, or are up against experienced selling agents. The value shows up in three ways: off-market access to properties you would not otherwise see, expert negotiation that protects you from overpaying, and avoiding a costly mistake on the largest purchase of your life. Fees vary depending on the service and scope of your search, so ask for the fee, GST and service inclusions in writing before you commit. A buyers agent is less likely to be worth it if you already know your target suburb well, have time to search and inspect, and are a confident negotiator. The test is simple enough: will the price, time and stress they save you outweigh what they charge?
The honest answer is: it depends on you. A buyers agent is worth it when they save you more than they cost. In a competitive market like Sydney, that is often the case, because their off-market access and negotiation can outweigh the fee. But if you know your suburb well and have time to search, the maths can go the other way. This guide gives you the real case both ways.
When a buyers agent is worth it
- You lack local market knowledge. You are buying in a suburb you do not know street by street.
- You do not have the time. Searching, inspecting and running due diligence is close to a part time job.
- You are up against seasoned selling agents. They negotiate for a living; most buyers do it a few times in a lifetime.
- The market is hot. Competition and auctions push prices up, and discipline saves you real money.
Three real outcomes
Discipline on price. A Newtown terrace was offered to us off market at about $1.9 million. Our feasibility said the margin no longer justified the project risk, so we walked away. When the public campaign brought pricing into line with our assessment, we bought the same property before auction for $1.75 million, a $150,000 difference on one purchase. See the case study.
Access beyond public listings. A first-home family secured a garden apartment in South Coogee for $1.47 million that was never advertised: no listing, no open homes, no competing buyers. See the case study.
Judgement, as well as negotiation. A family had $3.3 million set aside for a semi. We flagged a freestanding house where the usual premium did not apply, put the numbers in front of them, and left the decision alone. Read it: $3.5M freestanding house secured in Waverley.
You can see the whole process in our buyers agent service in Sydney.
When it might not be worth it
- You already know your target suburb intimately and track its sales.
- You have time to search, inspect and manage the process yourself.
- You are a confident, unemotional negotiator.
- You are buying in a soft market with little competition.
The cons, honestly
The biggest con is cost: the fee adds to your buying expenses. Choosing an agent without strong knowledge of your target area can also limit the value you receive. Vet their experience carefully and make sure the fee and scope are clearly explained in writing.
How to choose one that pays for itself
- Licensed and experienced. Confirm their licence and ask about relevant experience.
- Genuinely local. Ask for recent results in your target suburbs.
- Transparent fees. Understand how the fee is calculated and get the service scope in writing.
- Real off-market access. Ask how they source homes before they are advertised.
Frequently asked questions
Are buyers agents worth it in Australia?
For many Australian buyers, yes. In competitive markets like Sydney, a buyers agent's off-market access and negotiation can save more than their fee, especially if you lack local knowledge or time. They are less worth it if you know the suburb well, have time to search, and negotiate confidently yourself.
What are the cons of using a buyers agent?
The main drawback is cost: the fee adds to your buying expenses. Choosing an agent who lacks local knowledge or does not understand your brief can also limit the value you receive. Check their experience, recent results and service scope, and make sure all fees are clearly explained upfront.
When is a buyers agent not worth it?
A buyers agent may not be worth it if you already know your target suburb intimately, have plenty of time to search and inspect, are a confident negotiator, and are buying in a soft market with little competition. In that case the fee may buy you less than you could achieve on your own.
How much do buyers agents charge?
Fees vary depending on the service and scope of your search. Some agents charge a fixed fee, while others charge a percentage of the purchase price. Ask for the fee, GST and service inclusions in writing before you commit. Contact us for a quote tailored to your requirements.
Are buyers agent fees tax deductible?
For an owner-occupied home the fee is generally not deductible. For an investment property, buyers agent fees are usually treated as a capital cost of acquiring the asset, forming part of the cost base for capital gains tax rather than an immediate deduction. Confirm your situation with a registered tax agent or the ATO.
Do buyers agents really get you a better price?
A good buyers agent can help you negotiate a better price using recent sales evidence and a disciplined approach. They also help you avoid emotional bidding at auction. The saving varies by property and market, so judge each agent on their track record rather than a blanket promise.
What should you look for in a buyers agent?
Check they are appropriately licensed, have proven experience and deep local knowledge, and explain their fees and service clearly. Ask for recent purchases in your target suburbs and price range, how they source off-market properties, and whether they accept any payments from the selling side of your purchase.
Can a buyers agent get me off-market properties?
Yes, and it is one of the strongest reasons to use one. Buyers agents work with selling agents daily, so they hear about homes offered quietly before any public campaign. In tightly held Sydney markets like the Eastern Suburbs, that access can be the difference between buying and missing out.
What should you not say to a selling agent?
Avoid revealing your maximum budget, your emotional attachment to a home, or your deadline, because these can affect your negotiating position. A buyers agent handles those conversations on your behalf, helping you protect your position while working towards the right purchase.
This is not theory
A selection of recent acquisitions. Every one sets out the client brief, the strategy behind our search and the property we secured.